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The conservative side of the political divide is upset because the ‘JD Vance is Weird’ line sticks to their vice-presidential candidate like napalm to an innocent civilian.

The ‘weird’ descriptor gained a lot of traction when it was deployed by a Democratic governor and then amplified by a political group that governor headed. From there is has taken off with other surrogates and just plain people on Twitter. Vance’s people have yet to find an effective counter and I think it is unlikely that they will, but it is also unlikely to the dispositive in the election. It sticks because it fits like a key in a lock to many people’s perception of Vance.

One of the minor fake controversies surrounding Vance and that surface before he was picked for the number two slot was that he used eye liner make-up. I have no idea if the man utilizes that particular form of facial make-up, but his eyes are striking in a manner consistent with that use. It adds to his appearance feeling ‘off’ in a way that doesn’t quite rise to intuitively obvious but noticeable.

Vance also exhibits a lack of stage presence or charisma. This is not a new phenomenon. in the 2022 election cycle that elevated Vance to the Senate the Republican Governor in a red state beat his Democratic rival by 25 points but Vance in the same environment could only manage a 7-point victory over Democrat Tim Ryan. Even among Republicans affection for Vance is lukewarm.

These observations made Vance particularly vulnerable to the label ‘weird.’ Bill Clinton gave the impression of someone willing to tell you whatever you wanted to hear, to a smarminess that made the description ‘slick’ stick. During the Regan administration there was a skit where Regan showed his old friend Jimmy Stewart about the white house with Regan kindly but slightly befuddled. Once Stewart left Regan turned into a cold, brilliant calculating man commanding ever officer with sharp orders. That skit is forgotten because it found no cultural fire because that image of Regan, the brilliant mastermind, was at odds with the popular perception. Narratives stick with they line-up with preexisting perceptions.

After McCain selected Sarah Palin as his running mate in 2008 the Alaskan governor came under national scrutiny that she was ill-prepared for. When asked what sort of foreign policy experience she brought to the ticket she answered that as governor of a state that was close to Russia this gave her foreign affairs experience. Just as Rick never said, ‘Play it again, Sam’ in Casablanca Palin never said, ‘I Can see Russia from my house.’ That was a satirical performance on Saturday Night Live. But because that performance fitted perfectly with the impression because of Palin poor performance under intense press scrutiny that image of her stuck.

When a single Twitter user posted a joke tweet reporting that in his memoir Hillbilly ElegyVance confessed to having sex with a couch the visual raced to the top of the political environment. The joke about the couch stuck to Vance for a few reasons, firstly because he already had a poor charismatic image, his already well-known and extremist views on sexual matters lends itself to sexual perversions, and finally because anyone slapped with the label ‘hillbilly’ is suspect in American Culture.

JD Vance no matter the outcome of this election is going to remain stuck with the ‘weird’ couch screwing image until he managed to fully shatter it with a wholly new one but that is a monumental task.