The Marvel Cinematic Universe returned to solely theatrical distribution this weekend with the release of the Kirby inspired, grand cosmically themed movie Eternals. Sadly, Eternals is the MCU’s first unqualified miss of an entry into their massively successful and expanding set of shared stories.

Boasting a roster of ten powered cosmic beings the Eternals were dispatched to Earth at the dawn of human civilization to protect humanity from extraterrestrial monstrosities Deviants that feed on intelligent lifeforms. Having extinguished the deviant threat in the 16th century the Eternals now mission-less scattered around the globe only to be surprised by the return of their ancient foe a heralding a greater threat and a darker truth about their mission.

The reasons why Eternals did not work for me falls into three major elements.

1) Too many major characters. With the limited scope of a feature film, even one with a running time of just over two and half hours, it is very difficult to have that many characters with their own arcs and issues. I found the plotlines that were emotionally resonate for me sidelined and given only cursory attention. There was only a surface treatment of interesting characters and as such only surface emotional engagement.

2) Too much mythology for a single story. Eternals opens with a block of text giving the audience backstory on the situation, then several times stops for more extended blocks of exposition revising the history and lore of the story. Again, and again narrative moment is killed in the name of exposition.

3) Spectacle over story. Eternals has several large set-piece special effects battles, each more massive in scale than the previous but flash/bang doesn’t create emotional meaning. Whose yet there are times when the filmmakers simply cheat the audience. Presenting one thing as reality directly contradicting a few moments later for the sake of a ‘reveal.’ In the theaters I sat in none of the moments evoked much of an audience response.

Despite an engaging and talented cast Eternals fails to deliver on a story that can make audiences care about the events on the screen. It is a tale full of sound and fury signifying nothing.