SF Author Nancy Kress, on of my favorites, in her book on the craft of writing speaks about the promise an author makes to the reader when starting a story. Her argument is that the opening promises is a very critical thing and ties in closely to how the author should end the tale.
For examples – and this is my own and not an example I believe that she has used – the movie Star Wars clearly telegraphs its fairy tale and mythic roots even before the opening scrawl has begun. Fairy tale are stories of moral instruction with clearly defined good and evil and conclude with evil defeat. Given that opening promise if the story had ended with the defeat of the rebellion and the turning of Luke to the dark side of the force audience would have felt betrayed, even though such an ending would have been culturally consistent with other films and television of the era. Just a few years earlier Francis Ford Coppola shot to directorial stardom with the Godfather. The promise of the opening is a story about family &loyalty, and the corruption that they can bring. Michael’s fall from a moral man – ‘That’s my father Kay, not me.” – to a crime lord is a payoff on that promise as expected as Luke’s destruction of the Death Star.
That is not to say the ending are predictable but rather that are consistent with the promise and do not violate it.
Flavor is a different concept but one that is related to the promise. To me flavor is the overall philosophical tone of the piece. It can be nihilistic such as Soylent Green, optimistic such as Star Wars or even cynical such as any really good noir. Making sure your tone complements your promise is a critical design issue in storytelling.
I have recently criticized a number of movies for their cynical nature, but it is because I do not think that the flavor they used complemented the promises.
Sunday night I streamed the movie Night Crawler on Netflix. It is a deeply cynical nihilistic film about a sociopath and how society encourages the expression of his sociopathic actions for our entertainment. It is truly one of the darkest and deeply cynical film I have watched, and I thoroughly enjoyed it. Promise and Flavor are wedded in this film and though it is by far not for everyone it’s a terrific example of how to do dark right.